Boston University
Course Information:
QSTSR801: SOCIAL IMPACT: BUSINESS, SOCIETY, AND THE NATURAL ENVIRONMENT
Graduate
Credit-Bearing |
This course explores the relationship between corporations, society, and the natural environment. Specifically, it examines the ways in which governments, corporations and civil society (fail to) have positive impact and manage issues where the pursuit of private goals is deemed inconsistent with the public interest. There are two modules to the course: (1) The first module examines these issues and the tensions that arise between the different stakeholders. In particular, we will discuss different types of market failures (due to negative externalities, imperfect information, public goods, and market control) and their impact on the natural and social environment. (2) The second module explores how (non-profit and for-profit) organizations can take private actions to mitigate the previously identified market failures and respond to the increasing pressure to address environmental and social issues through the adoption of sustainable business practices. This course is ideal for any student interested in social impact such as corporate social responsibility, environmental sustainability, nonprofit & public management, sustainable finance & responsible investment, social entrepreneurship, global health, and clean technology & sustainable energy. It is open to all full-time MBA and PEMBA students, and it is the foundational course for students in the Social Impact MBA program. |
QSTMO830: LEADING MISSION DRIVEN ORGANIZATIONS
Graduate
Credit-Bearing |
Mission-driven organizations are created in order to accomplish goals that extend beyond profits for stakeholders and owners. Missions vary, ranging from, among many others, improving health care, providing meaningful work opportunities, educating or protecting youth, safeguarding the planet, eradicating poverty, building sustainable organizations, and enabling spirituality. Such missions occur in the context of various organizations, including non-profit and for-profit, philanthropic and religious, public and private, governmental and non-governmental. This course focuses on leadership theories, frameworks, and practices that take seriously the nature of workers, including both professional staff and volunteers, and their reasons for choosing to work in such organizations. This course is designed to build the capacities of students to use specific tools related to leadership, conflict, and change that are particularly useful in leading mission- driven organizations, and enable them to develop particular insights about specific mission-driven organizations of interest, related to their effectiveness and capacities for change. |
QSTSR841: FUNDAMENTALS OF NONPROFIT MANAGEMENT
Graduate
Credit-Bearing |
The purpose of this course is to teach students about the distinctive challenges of managing high-performing organizations in the nonprofit sector. The course will cover a broad range of topics and it is intended to be a gateway course to the sector and to potential electives and pathways of future learning. The two major projects in the semester (one is individual, one in a team) offer students the chance to choose an area of interest to explore in depth. Other assignments challenge students to identify and analyze key indicators of nonprofit performance and to communicate effectively about those issues to selected stakeholders. A strong grounding in nonprofit accounting and financial management is extremely valuable and so we devote considerable attention to those topics. The course also addresses nonprofit marketing, evaluation, fundraising and revenue generation, growth strategy, impact investing, and the confluence of charity and commerce. The course is oriented to practice and will engage experts in the field. |
QSTMK867: PURPOSE-LED MARKETING
Graduate
Credit-Bearing |
Globalization, increasing transparency in business operations and the prevalence of social media have forever changed the way stakeholders view and interact with organizations. Societal and business imperatives are not only often considered compatible; they can be increasingly viewed as one and the same. People today often communicate, organize and engage based on mutual interests, and, generally, place greater trust in organizations and individuals that work for a better world. Marketing has often been referred to as the "science of sales." Whether you are selling a product, an intervention or an idea, it can be a powerful tool for advancing social change in today's dynamic environment. The strategic integration of a relevant social purpose into a product, business or nonprofit organization through brand-building citizenship activities can drive consumer and donor recall, consideration, acquisition, retention and propensity to recommend. However, these efforts do not usually constitute a "silver bullet" and may not be the best solution to a business problem or societal need at all. In the worst cases, ill-conceived citizenship marketing strategies can result in damaging consequences. Practitioners must be pragmatic when engaging in marketing social change. Understanding how to apply best practice, identify opportunities, address challenges, engage stakeholders and innovate strategically are essential skills in this rapidly evolving sector. The purpose of this course is to provide students with an in-depth understanding of how marketing principles can be applied to create both short-term and lasting social change. Students will explore dimensions of the modern landscapes of brand, corporate and nonprofit "citizenship" and how they relate to marketing. Areas of study include: cause-related marketing and cause branding; nonprofit branding and social movements, as well as corporate social responsibility and shared value creation. |
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Degree and Certificate InformationDegrees
Degree/
Level | Title/
English Correspondence | Subject | Credit Hours | Working
Language | History |
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Masters of Business Administration
Graduate |
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Social Impact/Public and Nonprofit Management |
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English |
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No certificates listed.
Information on Training and Other Services
Additional InformationNone available
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